Patients.
It's the last thing
we think about.
Patients.
It's the last thing
we think about.
We know what you’re thinking.
That’s the last thing a health and wellbeing agency should say.
But ask anyone with an illness to define themselves and ‘patient’ is last on the list. Instead, they’re parents, partners, adventure–seekers and cat enthusiasts before they even think of their condition. So to change a patient’s life, we have to know a person’s life.
And that’s what makes us different. Our team, combining pharma insight and consumer thinking, look at all the things that make us human. From the books on our shelves to how milky we have our tea. It might seem strange but it means that everything we do will challenge your way of thinking.
Yes, patients are the last thing we think about. But people, they’re top of our list. Because we are the parents, the partners, the adventure-seekers and the cat enthusiasts. And the work we do is more than just work to us.
It’s life. And it matters.
Signed,
People.
The first thing on our mind.
Why #H4BMcr?
You may have noticed we don’t have an agency twitter account. Instead, we have an agency hashtag.
Here at H4B we pride ourselves on the people who make up the team. We’re not just one voice. We’re lots of different individuals, with different motivations, different interests and different skills. So, we decided it was better you could see and hear from the people who make us, who we are.
And the award goes to… The world!
At the recent Communiqué awards, we were proud to see The World vs.MS campaign take home the gong for Excellence in Social Media Strategy.
The judges described The World vs.MS as one of the best campaigns they’d seen and how we need “more work like this to raise everyone else’s standards.”
But before we start to blush too much, we’d just like to thank Sanofi Genzyme for sharing the same vision as us. The MS community and our Steering Committee for your constant support and guidance. Our trusted partners, MS Ireland, Entrepreneurial Spark and Wired, who have all helped us achieve truly great things. Maisie, our office dog, who’s always on hand to help bounce ideas around. The sandwich lady, for using just the right amount of mustard on our…
*Your-speech-is-too-long-play-off-music*
OUR WORK
The World vs.MS
“The World vs.MS initiative is so powerful and relevant right now. It’s reaching out to people affected by MS in different ways and is so proactive in its approach to finding solutions to those everyday problems for people like me living with this condition every day. It’s quite inspiring really.”
– Paula, Living with MS
Merckshop
Knowing the importance of a great customer experience, Merck asked if we could help them maximise their multi-channel marketing and develop more meaningful connections with their customers.
Over a two-day workshop we discussed their lives and needs and how best to support them. And then overnight we developed the top three ideas into working prototypes.
OUR PEOPLE
Steve Nicholas
You may know Steve has been working in the industry for nearly 3 decades. But you probably don’t know he used to keep sheep too. Now, as managing partner of Havas Lynx and H4B Manchester, he leads a diverse herd of account managers, creatives and digital developers. His extensive experience developing successful brands means he’s always encouraging target appropriate communications. I guess you could say he is always raising the ‘baa’.
Managing Partner
Cath Brassington
Cath is the organiser of the team. Her weekends at music concerts or festivals run like clockwork and her desk is a prime example of ‘a place for everything and everything in its place’. She’s the person who makes things sure. She makes sure deadlines are met. She makes sure everyone has all they need to do that. And she makes sure everybody in the team is happy. We sure couldn’t do without her.
Account Director
@Caflarr
Helen Godley
Born into a family of mathematicians, the odds suggested that Helen should have spent her career at the front of a classroom teaching people their times tables. Instead, she decided to break the mould and has been doing so ever since. As creative director of H4B, she’s always working towards the perfect formula of great ideas, great design and great execution. We’re glad she decided to hang up her calculator and pick up a pencil here.
Creative Director
@godley22
Sophie Leeming
You wouldn’t automatically assume Sophie is a ballroom dancer, juggler or has even performed stand-up comedy. But she likes surprising people like that. She went to study art at university and left as a writer - she was surprised too. Her passion for creativity is seen in her words and she continues to surprise by pushing the boundaries of healthcare copywriting everyday.
Creative Copywriter
@lennonleeming
Michael Stott
For Mike it all started with Dangermouse, Count Duckula and Bart Simpson, winning a competition, aged 7, for his drawing of them. This sparked a belief he could be recognised for his creativity and since then he’s worked hard producing creative work across a broad range of clients, from consumer to global healthcare brands. He’s been honing his craft and creative eye along the way and can still draw a mean Bart Simpson.
Senior Creative
@MichaelS_Stott
Louise Payne
Louise has a passion for Crystal Palace. She’s so passionate that it takes every bit of her strength not to join the team on the pitch when she’s watching them on match days. And on even the coldest nights, she is still there supporting them from the terrace. The same support she gives to the Eagles, she gives to our team and her clients, she knows exactly what it takes to work together and deliver the best results for our campaigns.
Account Executive
@louisepayne1987
Jen Woodward
Every team needs a fancy dress enthusiast and in ours it’s Jen. She takes inspiration from the world around her and because she has always had an eye for good design, they always steal the show. When she’s not working on her next costume she is creating new looks for the brands we work on here. And she always makes sure they stand out from the crowd.
Junior Creative
@jenwoodward16
Helen Donnelly
It’s fair to say that Helen isn’t one to shy away from a challenge. She studied in the USA and once camped out with black bears in Tennessee. From her time abroad, Helen knows when to roll her sleeves up and get stuck in and she brings this sense of initiative to her work here at H4B. She’s also good to have around if you bump into a black bear.
Account Executive
@hdonnelly3
Hannah Walpeter
After taking a year out to travel and support sustainable development projects across Cambodia, Costa Rica and Nicaragua, Hannah returned to the UK and joined the H4B team. Her impressive organisational skills and clear concise briefs mean that no matter whether you’re from a tribe in the rainforest or a copywriter in the rainy, urban forest of Manchester, the job always gets done right. First time.
Senior Account Manager
Charlotte Gaskell
Charlotte’s love for her job came from hours spent online buying heels. When she realised she could change the user interface to make the process easier for herself, she trained as a front-end developer. And when she realised she could make websites easier and improve lives, she joined us. Now she makes our digital offering look as good as her impressive shoe collection.
Junior Front-end Developer
@charliegaskell
Emma Camden
Be it walking Winston the family dog, going for a run, or dancing the night away, Emma prides herself on being fast on her feet. Having relocated from the London offices, and with a background in PR, Emma’s long established history with the company means her work developing great client relationships matches H4B’s vision. Always one step ahead, she will stand in someone else’s shoes to gain a better understanding of the true impact of H4B’s work. And after a hectic week, she likes nothing more than to put her feet up and have a pedicure.
Senior Account Manager
@EmmaCamden1
Paola Paulucci
At a glance, you would presume she’s always lived in Manchester, but polyglot Paola started learning English at 18; she’d already mastered Italian as well as her native Portuguese. Having lived in Brazil, France and Italy, Paola’s ability to liaise and communicate in multiple languages can help global projects progress more fluently; impressive for someone who only came here on holiday for two weeks, and never left.
Account Executive
@PaolaPaulucci
Greg Copeland
Greg in three words - dedicated, patient and passionate. Three things he needs to be when surfing the cold, windy waters of the UK in his free time. On dry land, he is our strategy lead. And these qualities drive him to better the way pharmaceutical companies communicate and interact with the world around them.
Strategy Lead
@gregcopeland
Courtney de Souza
Courtney is proud to say her roots stem from all over the world. Born in America, she is part Canadian, Indian, Portuguese and British. Her multinational background means she’s always had a strong interest in different cultures and languages. And it’s this passion that helps her to push forward campaigns providing clear, simple and creative messages to all corners of the globe. Lucky for us, she feels right at home here at H4B Manchester.
Senior Account Executive
Chris McLaren
Chris is the kind of person who knows his Pastinaca sativa from his Daucus carota. That’s parsnips and carrots to you and me. As a keen gardener, his back yard is nearing Chelsea flower show standard. And it’s the same care and attention he gives to his vegetables that he gives to helping the brands we work on grow, day in day out.
Senior Artworker
Ben Ely
Ben lives and breathes code. In fact, we’re starting to think from the terms he uses around the office, he’s beginning to speak it too. His extensive knowledge means he is always focused on creating websites built for the user and not just for a specific device. And he makes sure his code translates into modern, accessible platforms that anyone can use.
Front-end Developer
@trsben
We are recruiting
We’re always looking for passionate and talented people to join our team and are currently recruiting for an Account Director.
If that’s you and you can see yourself as part of the H4B team then why not get in touch?
Email Aimee.Stapleton@H4BManchester.com to express your interest or to find out about other career opportunities within the network.
Nicola Gold
As a keen trampolinist, Nicola is well versed at handling ups and downs. Which comes in pretty handy when managing our social community. With a finger on the pulse of every new trend, Nicola knows what’s high, what’s low, what’s in, what’s out, before anybody else. What’s more, as an avid Vogue collector, you can be sure Nicola conducts everything she does with the utmost of style.
Community Manager
Habib Mohammed
A self-proclaimed petrol head, Habib has a complete love of cars; real ones and toy ones. But it is his racing creative mind that takes every campaign up a gear or two. Having spent 18 months cutting his teeth in the big smoke, Habib moved back to Manchester having seen how much cheaper fuel prices are up here. Also, he couldn’t resist the opportunity to create big ideas with the power to drive real and lasting change in people’s lives.
Junior Creative
Liz Neale
Medical writer by day, travel writer by night. When Liz isn’t mapping every nuance of the human body, she’s out exploring the world. But, of all the places she’s been, Manchester is still one of her favourites. Which is why she’s still here after graduating from Manchester Uni twice; once in Biomedical Sciences and then with a masters in Science Communication. So whether you want directions to the Arndale Centre, or you need to navigate your way through mountains of medical info, Liz is your woman.
Medical Writer
Alicia Dews
Alicia’s biggest claim to fame is that she was spotted on TV at the Lakeside World Darts Championship Men’s final, two years in a row. However, while she isn’t particularly skilled at the game itself, when it comes to creating powerful, resonating campaigns, she never misses the mark. With a sharp mind and an eye firmly on target, she throws out ideas with the same hard hitting potential as Bobby George himself.
Senior Creative Writer
Maisie
Maisie may be tiniest member of the team, but she can probably chew through work faster than anyone. Because as a miniature dachshund, Maisie is hard wired to sniff out every opportunity and never misses the chance to pounce on a new creative brief. However, while she brings boundless energy to everything she does, sometimes you might just catch her sleeping on the job.
General dogsbody
Giovanna Cucchi
As Account Directors go, they don’t come more pitch-perfect than Giovanna. A professionally trained soprano, Gio is exceptional at getting the right messages across, loud and clear. Impressively insightful, Gio’s not only in tune with what customers want, but what clients need, and works day and night to make sure it’s delivered. In fact, it’s fair to say her commitment to healthcare communications is truly off the scale.
Account Director
Anna Bousfield
As a writer, Anna believes in the rule of three. Three years at Sheffield University earned her a degree in neuroscience and developed her passion for science. Her love of dance began at the age of three and sparked her interest in the arts. But the rule doesn’t stop there. In the office Anna combines the big three, science, strategy and creativity to create meaningful, insight-led content that makes a real difference to people’s lives.
Senior Healthcare Copywriter
@anna_bousfield
Steve Nicholas
You may know Steve has been working in the industry for nearly 3 decades. But you probably don’t know he used to keep sheep too. Now, as managing partner of Havas Lynx and H4B Manchester, he leads a diverse herd of account managers, creatives and digital developers. His extensive experience developing successful brands means he’s always encouraging target appropriate communications. I guess you could say he is always raising the ‘baa’.
Managing Partner
Cath Brassington
Cath is the organiser of the team. Her weekends at music concerts or festivals run like clockwork and her desk is a prime example of ‘a place for everything and everything in its place’. She’s the person who makes things sure. She makes sure deadlines are met. She makes sure everyone has all they need to do that. And she makes sure everybody in the team is happy. We sure couldn’t do without her.
Account Director
@Caflarr
Helen Godley
Born into a family of mathematicians, the odds suggested that Helen should have spent her career at the front of a classroom teaching people their times tables. Instead, she decided to break the mould and has been doing so ever since. As creative director of H4B, she’s always working towards the perfect formula of great ideas, great design and great execution. We’re glad she decided to hang up her calculator and pick up a pencil here.
Creative Director
@godley22
Sophie Leeming
You wouldn’t automatically assume Sophie is a ballroom dancer, juggler or has even performed stand-up comedy. But she likes surprising people like that. She went to study art at university and left as a writer - she was surprised too. Her passion for creativity is seen in her words and she continues to surprise by pushing the boundaries of healthcare copywriting everyday.
Creative Copywriter
@lennonleeming
Michael Stott
For Mike it all started with Dangermouse, Count Duckula and Bart Simpson, winning a competition, aged 7, for his drawing of them. This sparked a belief he could be recognised for his creativity and since then he’s worked hard producing creative work across a broad range of clients, from consumer to global healthcare brands. He’s been honing his craft and creative eye along the way and can still draw a mean Bart Simpson.
Senior Creative
@MichaelS_Stott
Louise Payne
Louise has a passion for Crystal Palace. She’s so passionate that it takes every bit of her strength not to join the team on the pitch when she’s watching them on match days. And on even the coldest nights, she is still there supporting them from the terrace. The same support she gives to the Eagles, she gives to our team and her clients, she knows exactly what it takes to work together and deliver the best results for our campaigns.
Account Executive
@louisepayne1987
Jen Woodward
Every team needs a fancy dress enthusiast and in ours it’s Jen. She takes inspiration from the world around her and because she has always had an eye for good design, they always steal the show. When she’s not working on her next costume she is creating new looks for the brands we work on here. And she always makes sure they stand out from the crowd.
Junior Creative
@jenwoodward16
Helen Donnelly
It’s fair to say that Helen isn’t one to shy away from a challenge. She studied in the USA and once camped out with black bears in Tennessee. From her time abroad, Helen knows when to roll her sleeves up and get stuck in and she brings this sense of initiative to her work here at H4B. She’s also good to have around if you bump into a black bear.
Account Executive
@hdonnelly3
Hannah Walpeter
After taking a year out to travel and support sustainable development projects across Cambodia, Costa Rica and Nicaragua, Hannah returned to the UK and joined the H4B team. Her impressive organisational skills and clear concise briefs mean that no matter whether you’re from a tribe in the rainforest or a copywriter in the rainy, urban forest of Manchester, the job always gets done right. First time.
Senior Account Manager
Charlotte Gaskell
Charlotte’s love for her job came from hours spent online buying heels. When she realised she could change the user interface to make the process easier for herself, she trained as a front-end developer. And when she realised she could make websites easier and improve lives, she joined us. Now she makes our digital offering look as good as her impressive shoe collection.
Junior Front-end Developer
@charliegaskell
Emma Camden
Be it walking Winston the family dog, going for a run, or dancing the night away, Emma prides herself on being fast on her feet. Having relocated from the London offices, and with a background in PR, Emma’s long established history with the company means her work developing great client relationships matches H4B’s vision. Always one step ahead, she will stand in someone else’s shoes to gain a better understanding of the true impact of H4B’s work. And after a hectic week, she likes nothing more than to put her feet up and have a pedicure.
Senior Account Manager
@EmmaCamden1
Paola Paulucci
At a glance, you would presume she’s always lived in Manchester, but polyglot Paola started learning English at 18; she’d already mastered Italian as well as her native Portuguese. Having lived in Brazil, France and Italy, Paola’s ability to liaise and communicate in multiple languages can help global projects progress more fluently; impressive for someone who only came here on holiday for two weeks, and never left.
Account Executive
@PaolaPaulucci
Greg Copeland
Greg in three words - dedicated, patient and passionate. Three things he needs to be when surfing the cold, windy waters of the UK in his free time. On dry land, he is our strategy lead. And these qualities drive him to better the way pharmaceutical companies communicate and interact with the world around them.
Strategy Lead
@gregcopeland
Courtney de Souza
Courtney is proud to say her roots stem from all over the world. Born in America, she is part Canadian, Indian, Portuguese and British. Her multinational background means she’s always had a strong interest in different cultures and languages. And it’s this passion that helps her to push forward campaigns providing clear, simple and creative messages to all corners of the globe. Lucky for us, she feels right at home here at H4B Manchester.
Senior Account Executive
Chris McLaren
Chris is the kind of person who knows his Pastinaca sativa from his Daucus carota. That’s parsnips and carrots to you and me. As a keen gardener, his back yard is nearing Chelsea flower show standard. And it’s the same care and attention he gives to his vegetables that he gives to helping the brands we work on grow, day in day out.
Senior Artworker
Ben Ely
Ben lives and breathes code. In fact, we’re starting to think from the terms he uses around the office, he’s beginning to speak it too. His extensive knowledge means he is always focused on creating websites built for the user and not just for a specific device. And he makes sure his code translates into modern, accessible platforms that anyone can use.
Front-end Developer
@trsben
We are recruiting
We’re always looking for passionate and talented people to join our team and are currently recruiting for an Account Director.
If that’s you and you can see yourself as part of the H4B team then why not get in touch?
Email Aimee.Stapleton@H4BManchester.com to express your interest or to find out about other career opportunities within the network.
Nicola Gold
As a keen trampolinist, Nicola is well versed at handling ups and downs. Which comes in pretty handy when managing our social community. With a finger on the pulse of every new trend, Nicola knows what’s high, what’s low, what’s in, what’s out, before anybody else. What’s more, as an avid Vogue collector, you can be sure Nicola conducts everything she does with the utmost of style.
Community Manager
Habib Mohammed
A self-proclaimed petrol head, Habib has a complete love of cars; real ones and toy ones. But it is his racing creative mind that takes every campaign up a gear or two. Having spent 18 months cutting his teeth in the big smoke, Habib moved back to Manchester having seen how much cheaper fuel prices are up here. Also, he couldn’t resist the opportunity to create big ideas with the power to drive real and lasting change in people’s lives.
Junior Creative
Liz Neale
Medical writer by day, travel writer by night. When Liz isn’t mapping every nuance of the human body, she’s out exploring the world. But, of all the places she’s been, Manchester is still one of her favourites. Which is why she’s still here after graduating from Manchester Uni twice; once in Biomedical Sciences and then with a masters in Science Communication. So whether you want directions to the Arndale Centre, or you need to navigate your way through mountains of medical info, Liz is your woman.
Medical Writer
Alicia Dews
Alicia’s biggest claim to fame is that she was spotted on TV at the Lakeside World Darts Championship Men’s final, two years in a row. However, while she isn’t particularly skilled at the game itself, when it comes to creating powerful, resonating campaigns, she never misses the mark. With a sharp mind and an eye firmly on target, she throws out ideas with the same hard hitting potential as Bobby George himself.
Senior Creative Writer
Maisie
Maisie may be tiniest member of the team, but she can probably chew through work faster than anyone. Because as a miniature dachshund, Maisie is hard wired to sniff out every opportunity and never misses the chance to pounce on a new creative brief. However, while she brings boundless energy to everything she does, sometimes you might just catch her sleeping on the job.
General dogsbody
Giovanna Cucchi
As Account Directors go, they don’t come more pitch-perfect than Giovanna. A professionally trained soprano, Gio is exceptional at getting the right messages across, loud and clear. Impressively insightful, Gio’s not only in tune with what customers want, but what clients need, and works day and night to make sure it’s delivered. In fact, it’s fair to say her commitment to healthcare communications is truly off the scale.
Account Director
Anna Bousfield
As a writer, Anna believes in the rule of three. Three years at Sheffield University earned her a degree in neuroscience and developed her passion for science. Her love of dance began at the age of three and sparked her interest in the arts. But the rule doesn’t stop there. In the office Anna combines the big three, science, strategy and creativity to create meaningful, insight-led content that makes a real difference to people’s lives.
Senior Healthcare Copywriter
@anna_bousfield
OUR THINKING
