The World vs.MS

A international social initiative bringing the MS community together with innovators to tackle the everyday challenges of living with MS.

The brief

How can we help people?


For people living with multiple sclerosis (MS), everyday activities can be a real challenge. There is no shortage of online content – blogs, lifestyle tips and how-to guides are easy to find – but Sanofi Genzyme were on a mission to help people do more than just talk. Together we needed to take the fight to MS.

The challenge

How did we do it?


We had an idea, what if we could create an active challenge, one that would tackle the status quo, that would put the people living with MS, the experts, back in control. And so The World vs.MS was born. By telling us about their everyday challenges we could help to expose these to the wider community – the innovators, the creatives, the big thinkers. Using the power of social media to spread the word, we are now helping to raise awareness of MS around the world and in turn driving meaningful innovation.

The results

What was the reaction?

“The World vs.MS initiative is so powerful and relevant right now. It’s reaching out to people affected by MS in different ways and is so proactive in its approach to finding solutions to those everyday problems for people like me living with this condition every day. It’s quite inspiring really.”

– Paula, Living with MS


The initiative has received great feedback since it’s launch on the 15th March 2016, but it is still in its early days. Why not take a look, see what’s happening and help us to spread the word even further.


The first thing
on our mind.